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Inspire The Next: An Evening of Innovative Minds and Endless Potential

Inspire The Next: An Evening of Innovative Minds and Endless Potential

Written by Camille Arseneault, Ottawa, December 4 2024 - This past November, I had the opportunity to participate in something special—the third annual “Inspire The Next” event hosted by The Novas Group. This wasn’t just your typical networking event; it was a vibrant collision of ideas, generations, and

Immersive Marketing: When Brands Create Memorable Experiences

Immersive Marketing: When Brands Create Memorable Experiences

Written by Chahd Ouidadi, Ottawa, December 2 2024 — In a world where consumers are constantly bombarded with advertisements, capturing their attention has never been more challenging. Brands are reinventing their approach through immersive marketing, a strategy that plunges consumers into interactive and engaging experiences. But what makes this approach so

The Project F.L.Y. Exclusive - How It's Inspiring Youth Through Entrepreneurship

The Project F.L.Y. Exclusive - How It's Inspiring Youth Through Entrepreneurship

Kady Diarrassouba, Ottawa, November 29 2024 — Social entrepreneurship is a rapidly growing sector. According to the Government of Canada, social enterprises are rising across the country. This branch of entrepreneurship contributes to economic development while addressing social challenges and causes individuals to face nationwide. Whether profit-seeking or not, social enterprises

Exploring Donald Trump's Second Term - Its Effect on the Canadian Economy

Exploring Donald Trump's Second Term - Its Effect on the Canadian Economy

Written by Janne Duplessis, Ottawa, November 27 2024— On January 20, 2025, Donald Trump will be sworn in as the 47th President of the United States, marking the start of a second term that is already sparking debate. As Canada’s closest neighbour and largest trading partner, the importance of

The University of Ottawa Real Estate Club Exclusive - All About Telfer's Newest Organization

The University of Ottawa Real Estate Club Exclusive - All About Telfer's Newest Organization

Written by Arushi Sharma, Ottawa, November 25 2024 — The University of Ottawa Real Estate Club (uOREC), founded in September 2024 by Marcel Wogrodny, Jacob Seifried, and Daniel Mulaja, aims to provide students with a strong foundation for their real estate careers while enhancing their knowledge through exposure to all aspects

Cultural Appropriation vs Appreciation: What's the Difference?

Cultural Appropriation vs Appreciation: What's the Difference?

Written by Kady Diarrassouba, Ottawa, 22 November 2024 — In May 2010, Shakira performed Waka Waka (This Time for Africa), the official theme song for the FIFA World Cup. While the song's upbeat energy captivated global audiences, it faced accusations of plagiarism. Critics argued that it closely resembled Zangaléwa,

Canva: A Marketer's Best Friend

Canva: A Marketer's Best Friend

Written by Keila Lainez, Ottawa, November 2024 - In today’s digital world, creative design and efficient applications are essential for successful marketing efforts. Canva has revolutionized the marketing industry, creating an accessible, all-in-one, easy-to-use platform to meet the needs of its users, from professionals to small business owners and